- Size = 14’h x 48’w
- Weekly Impressions = 188,473
- Material = Digital Content
- Latitude = 42.390369º N
- Longitude = -71.013717º W
- Illuminated = Yes
- Facing = South
This high profile McClellan Highway, Route 1A – Callahan Tunnel Digital targets outbound traffic from Boston, Logan Airport, northbound traffic from the Mass. Turnpike, I-90 /Ted Williams tunnel leading directly to North Shore Communities and the upscale towns of Swampscott and Marblehead. The long traffic light at this major intersection causes backups leading to area Hotels, Suffolk Downs, Encore Casino via Chelsea Street Bridge, and North Shore beaches. The Lynnway, which is home to many large retailers and automotive dealerships, are all within direct route of this highly impactful Boston Digital.